The loyalty of a customer can only be won through good service and an impactful brand image. In the case of hospitals and other medical facilities, the importance of this brand image becomes even greater. This is because many people choose a hospital or healthcare facility based on the brand image it has. The quality of the services of a hospital is directly judged in proportion to the brand image of the hospital. This is the reason why it has become important for all the hospitals and medical institutions to engage in extensive healthcare branding of their facilities.
The first impression about any facility or organization is formed through its logo. It is the logo of the hospital, which gets displayed in all its advertisements and on all its paperwork. Hence it is very essential to have a logo design which is attractive and communicates the aim and beliefs of the hospital in the most effective manner. A well designed logo can go a long way in increasing the medical branding of a hospital.
Yet another way of developing an association with the clients is through the development of a tag line for the services of the hospital. The words and phrasing of this tag line should be done with extreme care and creativity. The tag line should be able to send across the message of the hospital in the clearest possible words and at the same time it should also be something which people are able to remember and associate the hospital facilities with the same. Just like a well designed logo, a well written tag line can also help in increasing the impact of the hospital branding.
Doctors’ Clinic Branding
Many medical professionals feel that the act of branding needs to be done by big hospitals and other medical institutions. Individual doctors and medical practitioners need not indulge in such activities. But the truth of today’s times is that marketing is a necessity for everyone today and branding is one of the most basic yet effective marketing techniques. Once a doctor’s clinic branding has been done, the association between the doctor and his patients increase immediately. This is because thanks to the act of branding, the patients are able to develop a sense of belonging and association towards the clinic and this increases their loyalty towards the clinic and the doctor. Similarly, a clinic which has the backing of a good brand image will be able to attract many more new patients than a clinic with no identifiable name associated with it.