Conventional marketing strategies have given way to new strategies in tune with progresses made in disruptive technologies especially in the field of communications. How we communicate today is different from how we communicated in the past. We are not saying that past communication strategies have lost relevance. We are saying that strategies should consider the new ways in which the viewer or reader or listener is meeting his or her information needs.
Since the world has gone digital and paperless the contours of marketing strategy have also changed. Today, marketing strategy depends on the new avenues of marketing communication channels.
One of the prime tasks of a digital marketing strategy is to set goals. You could be setting a goal of prospecting new customers. You could be trying to attract customers from a competitor. You could be introducing a new service to existing customers. Thus, goal setting is paramount to success. If you don’t set goals then you would be frittering away your resources.
Depending upon the goal or objective you can plan activities that help to achieve the goal.
In most cases the major goal is to bring customers to your clinic to use your services and pay for them.
Awareness building is an important first step in achieving your goals. We know there are customers who require your services but they may not be aware of your services. We tap them through your website. First, we create a website and then promote it using a variety of tools to ensure prospects visit your website. We use many tactics here such as email marketing, content marketing, social media and search engine optimization (SEO) to provide an opportunity to the prospect to visit your website. Further, we entice the prospect to provide you information by means of cues whereby you can learn something about the prospect including contact details and demographics. At this stage, maximizing visits to your website is the sub-goal.
Our digital marketing strategy incorporates tactics to retain the customer. Our strategy comprises tactics that ensures the customer stays with you and what is more becomes a brand ambassador for you. We use blogs to educate customers. We use emails, SMS and telephone to obtain feedback from them. We offer loyalty programs. We use social media to create an interested group. We engage with them at many levels.
We will give you a strategy tailor made for the goals set for your organization. Your clinic may need new prospects to visit you for consultations. Thus, your goal is to get more traffic to your clinic and we create a program to solicit more prospects. We recommend you use traditional channels of communication along with word of mouth to get people to use your services. But in today’s world where Internet is ubiquitous we propose a digital marketing strategy that gives you attention grabbing power.
Often, a website has the potential to convert prospects into paying customers when we make the website as interesting as possible so that all necessary information is available for the prospect to make a decision to use your services.