What is Social Media

Social media refers to the creation, exchange and sharing of all kinds of information using Internet technologies including inter alia technologies in other fields such as computers, mobile phones, satellites, fiber optics and telecommunications.

Social media today is represented by brands such as Facebook, Twitter, Instagram, WhatsApp, Google, Wechat and Pinterest. All these brands offer platforms using web-based technologies through which users can communicate in real time instantly. They can share any kind of information in the form of text messages, data, audio messages, videos and comments.

The evolution of social media with its immense benefits drew the attention of marketers. They began to explore the medium and soon created marketing programs to exploit the power of the medium. The potential of the medium for marketers is mind boggling as evidenced by the staggering penetration achieved by social media companies. The number of users registered with various social media companies is as follows

These are the four companies that have over 1 billion users. There are other companies which have between 300 million and 900 million users.

With this kind of penetration it is natural that marketers have entered social media in a big way and companies such as ours are there to help you achieve your social media goals.

Why should you Use Social Media

It is a matter of record that millions of users take to using social media not on a daily basis but on a minute to minute basis. The sophistication of the technologies in making the platforms easy, simple and inexpensive to use ensures high usage of social media platforms. Marketers can ignore the power of social media at their own peril.

We recommend the use of social media as

Since social media platforms provide an opportunity for users to connect with others through a variety of communication channels often in real time users tend to exchange all kinds of information. These exchanges could also involve the users’ experience of your clinic’s services or your competitors’ services. Thus, it makes sense to promote your clinic to these users and gain new customers for your clinic. Further, if you don’t engage in social media marketing you may lose out on perception of your clinic amongst users. If the experience is good then you are missing out on leveraging the goodwill. If the experience is bad then you are missing an opportunity to isolate these and take corrective action.

What we can do for you in Social Media

Our social media resources encompass a wide range of social media evaluation tools that we use to create a social media strategy for your clinic. The strategy is then used to mount a social media program that gets implemented on various social media platforms. We use a coordinated approach that not only is uniform through various platforms but also complements your non-digital marketing efforts.

We provide you with optimized social media profiles to enable your clinic to feature at the top in search engine results. Our profiling service is top class comprising keywords, up to date company information, and information on key personnel, contact information and social profile. We give your clinic a unique social profile which the users can empathize with readily. We also in consultation with you devise strategies for implementation on specific social platforms such as Facebook, Twitter and Instagram.

Social Media Marketing and Management

Our social media marketing tools help us to promote your clinic in select websites and social media platforms. We use the analytics tools available on social media platforms to fine tune your message. We use a judicious mix of user-generated content and content developed for your clinic to promote your services.

We are privy to a host of social media monitoring tools that we use to manage your social media activity. We measure your reputation and believe reputation is as important as your service. By using the social media monitoring tools at our disposal we create public relation exercises to enhance your reputation. We can create specific programs to suit specific goals set by you.

We have committed time and effort to build resources in the area of social media marketing. We have understood the nuances of using web-based technologies and use this understanding to help you mount a social media program to bring customers to pay for your products and services.